
Web/App Design
Graphic Design
Brand Identity
Motion Design
Email Marketing
I am an engineer who discovered design; I started playing around with pixels more than 15 years ago — play turned into passion, passion into profession. I am experienced in both freelance and agency environments.
I have designed for a variety of industries ranging from fashion to luxury e-commerce brands and events to iGambling and affiliate marketing websites.
I believe in functional, clean and straightforward design solutions that support the users needs and the client's goal.
- Co-driving the company-wide rebranding initiative with the Head of Marketing
- Extracted and documented the full EveryMatrix design system — tokens, typography, spacing, components — as the source of truth for the website redesign
- Delivering campaigns & trade-show creative for iGB, SBC, ICE across 5+ product brands
- New visual identity, logo system and brand guidelines (brand book in portfolio)
- Rebuilt the main website (multilogin.com) on the new identity
- Product UI refinements, trade-show booths for affiliate conferences, campaign creative
- Trade-show stands & event branding for ICE, iGB and SBC
- Marketing websites, landing pages and sales/pitch decks for major client deals
- Brand identity work for sub-products, video editing and print collateral
- Brand identities, presentation websites, magazine layouts, campaign visuals
- Clients: ENEN, Daimon Club, Premio Travel, AD Pharma, EuroInsol
- Branding, email marketing campaigns and A/B testing
- Clients: Steve Madden, Judith Leiber, Nina Shoes, Gentle Souls
& Software Proficiency
A closer look at selected projects: from design systems to research-led product design, each taken from a loose brief to a shipped or documented result. Click through to see the full process and the finished work.
Problem
EveryMatrix's website redesign kicked off without a documented design system. Components, spacing and colour values were scattered across Figma files, leading to drift, inconsistent handoffs, and duplicated work across 5+ product brands.
Approach
- Audited the working redesign file and extracted every CSS token in use
- Codified typography (Work Sans / Geist), spacing grid, border-radius scale and button components
- Established primary brand tokens — magenta
#ED4B9E, dark#111A14— as the single source of truth - Documented section layout patterns so marketing and product teams could ship on-brand without re-inventing
Outcome
A reusable foundation the marketing team (11 people) and product designers can both pull from — reducing review cycles, tightening brand consistency across campaigns, and giving the rebrand initiative a reliable base to build on.
Problem
A sustainability-minded client wanted to launch a marketplace where users swap clothes rather than buy them — but the interaction model for "swap" is fundamentally different from "buy," and most e-commerce patterns don't apply.
Approach
- Mapped the user journey for both sides of the swap (offer + request) to find the key friction points
- Designed a listing → match → confirm flow that keeps the swap reciprocal and transparent
- Built the full mobile UI — discovery, profile, messaging and swap confirmation — as a clickable prototype
- Iterated the visual language to feel closer to social apps than to marketplace apps
Outcome
A complete, investor-ready prototype covering the full swap journey end-to-end. The design system and flows translate directly into a development brief.
Problem
ENEN's teachers ran courses with little visibility, and students had little say in how the platform worked. Surveys showed 53% of students struggled to find relevant courses, while 72% of teachers struggled to promote theirs and 58% reported content-management issues. Every major step also needed approval from a consortium of members.
Approach
- Surveyed students and teachers and ran 20+ in-depth interviews at the ENEN annual conference
- Clustered findings into pain points, needs and opportunities, then reframed them as "How might we" questions
- Mapped a full user flow — sign-in, registration, search, applications, careers, resources and account management
- Usability testing showed teachers struggled with the existing WordPress dashboard, so I designed separate teacher and student dashboards and iterated on the feedback
Outcome
A clickable prototype with two dashboards: teachers get redesigned course creation, application management and admin permissions; students get application tracking, profile and interests, accreditations and course alerts. The platform is live at nuclear-education.eu.
Portfolio
Click any card to open the prototype or live site
Based in Bucharest. Available for selected freelance work via Studio Seven Solutions.
